To get started, simply download the WhatsApp Business app from the Google Play Store. While that can also work, creating a business profile will offer much more credibility to your conversations. So far small businesses have been using the regular WhatsApp app to conduct their business or offer customer support. How to create a WhatsApp business profile Let's take a look at the new features, and how to make use of WhatsApp Business. The app is similar to the regular WhatsApp app, but comes with a number of features that enable businesses to effectively communicate with their customers. The WhatsApp Business app is currently only available on Android. In January this year, WhatsApp introduced its business-focused app in India, just days after its initial launch. This makes it a great platform for anyone to offer business services or customer support over mobile.

Globally, WhatsApp has 1.5 billion monthly active users (MAUs) and the app processes around 60 billion messages each day. WhatsApp is by far the most popular cross-platform messaging app in India.

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